/** * Deprecated functions. */ /** * Extra CSS class helper. * * @deprecated 5.0.5 Replaced with more clear name su_get_css_class(). * * @param array $atts Shortcode attributes. * @return string String with CSS class name(s). */ function su_ecssc( $atts ) { return su_get_css_class( $atts ); } /** * Shortcut for Su_Tools::decode_shortcode() * * @deprecated 5.0.5 Replaced with more clear name su_do_attribute(). */ function su_scattr( $value ) { return Su_Tools::do_attr( $value ); } /** * Shortcode names prefix in compatibility mode * * @deprecated 5.0.5 Replaced with more clear name su_get_shortcode_prefix(). */ function su_compatibility_mode_prefix() { return su_get_shortcode_prefix(); } /** * Shortcut for su_compatibility_mode_prefix() * * @deprecated 5.0.5 Replaced with more clear name su_get_shortcode_prefix(). */ function su_cmpt() { return su_get_shortcode_prefix(); } /** * Custom do_shortcode function for nested shortcodes * * @deprecated 5.0.5 Replaced with more clear name su_do_nested_shortcodes(). * * @param string $content Shortcode content * @param string $pre First shortcode letter * * @return string Formatted content */ function su_do_shortcode( $content, $pre ) { if ( strpos( $content, '[_' ) !== false ) { $content = preg_replace( '@(\[_*)_(' . $pre . '|/)@', "$1$2", $content ); } return do_shortcode( $content ); } /** * Shortcut for Su_Tools::get_icon() * * @deprecated 5.0.5 Replaced with more clear name su_html_icon(). */ function su_get_icon( $args ) { return Su_Tools::get_icon( $args ); } /** * Color shift a hex value by a specific percentage factor * * @param string $supplied_hex Any valid hex value. Short forms e.g. #333 accepted. * @param string $shift_method How to shift the value e.g( +,up,lighter,>) * @param integer $percentage Percentage in range of [0-100] to shift provided hex value by * * @return string shifted hex value * @version 1.0 2008-03-28 * * @deprecated 5.2.0 Replaced with su_adjust_brightness(). */ function su_hex_shift( $supplied_hex, $shift_method, $percentage = 50 ) { $shifted_hex_value = null; $valid_shift_option = false; $current_set = 1; $RGB_values = array(); $valid_shift_up_args = array( 'up', '+', 'lighter', '>' ); $valid_shift_down_args = array( 'down', '-', 'darker', '<' ); $shift_method = strtolower( trim( $shift_method ) ); // Check Factor if ( !is_numeric( $percentage ) || ( $percentage = ( int ) $percentage ) < 0 || $percentage > 100 ) trigger_error( "Invalid factor", E_USER_NOTICE ); // Check shift method foreach ( array( $valid_shift_down_args, $valid_shift_up_args ) as $options ) { foreach ( $options as $method ) { if ( $method == $shift_method ) { $valid_shift_option = !$valid_shift_option; $shift_method = ( $current_set === 1 ) ? '+' : '-'; break 2; } } ++$current_set; } if ( !$valid_shift_option ) trigger_error( "Invalid shift method", E_USER_NOTICE ); // Check Hex string switch ( strlen( $supplied_hex = ( str_replace( '#', '', trim( $supplied_hex ) ) ) ) ) { case 3: if ( preg_match( '/^([0-9a-f])([0-9a-f])([0-9a-f])/i', $supplied_hex ) ) { $supplied_hex = preg_replace( '/^([0-9a-f])([0-9a-f])([0-9a-f])/i', '\\1\\1\\2\\2\\3\\3', $supplied_hex ); } else { trigger_error( "Invalid hex color value", E_USER_NOTICE ); } break; case 6: if ( !preg_match( '/^[0-9a-f]{2}[0-9a-f]{2}[0-9a-f]{2}$/i', $supplied_hex ) ) { trigger_error( "Invalid hex color value", E_USER_NOTICE ); } break; default: trigger_error( "Invalid hex color length", E_USER_NOTICE ); } // Start shifting $RGB_values['R'] = hexdec( $supplied_hex[0] . $supplied_hex[1] ); $RGB_values['G'] = hexdec( $supplied_hex[2] . $supplied_hex[3] ); $RGB_values['B'] = hexdec( $supplied_hex[4] . $supplied_hex[5] ); foreach ( $RGB_values as $c => $v ) { switch ( $shift_method ) { case '-': $amount = round( ( ( 255 - $v ) / 100 ) * $percentage ) + $v; break; case '+': $amount = $v - round( ( $v / 100 ) * $percentage ); break; default: trigger_error( "Oops. Unexpected shift method", E_USER_NOTICE ); } $shifted_hex_value .= $current_value = ( strlen( $decimal_to_hex = dechex( $amount ) ) < 2 ) ? '0' . $decimal_to_hex : $decimal_to_hex; } return '#' . $shifted_hex_value; } /*! Select2 4.1.0-rc.0 | https://github.com/select2/select2/blob/master/LICENSE.md */ !function(){if(jQuery&&jQuery.fn&&jQuery.fn.select2&&jQuery.fn.select2.amd)var e=jQuery.fn.select2.amd;e.define("select2/i18n/es",[],(function(){return{errorLoading:function(){return"No se pudieron cargar los resultados"},inputTooLong:function(e){var n=e.input.length-e.maximum;return"Por favor, elimine "+n+" car"+(1==n?"ácter":"acteres")},inputTooShort:function(e){var n=e.minimum-e.input.length;return"Por favor, introduzca "+n+" car"+(1==n?"ácter":"acteres")},loadingMore:function(){return"Cargando más resultados…"},maximumSelected:function(e){var n="Sólo puede seleccionar "+e.maximum+" elemento";return 1!=e.maximum&&(n+="s"),n},noResults:function(){return"No se encontraron resultados"},searching:function(){return"Buscando…"},removeAllItems:function(){return"Eliminar todos los elementos"}}})),e.define,e.require}(); PPC Course Singapore | Novasoft Academy

Novasoft Academy

IT Training Courses in Singapore

Pay Per Click (PPC) Certification
Training Course

What are the Benefits of Pay Per Click?

Pay Per Click or PPC is one of the most effective ways to reach a target audience efficiently and cost-efficiently compared to traditional advertising media such as TV and billboards.

With Google AdWords and Facebook Advertising, you are able to develop effective advertising campaigns and target them to customers at different levels of the purchase funnel.

This not only lowers your cost per acquisition, but also gives you a way to measure the effectiveness of your campaigns in terms of cost per conversion (profit-driven), cost per impression, and cost per engagement (brand awareness).

 

AdWords Keyboard

Course Overview

In this 2-day hands-on PPC course, you will learn how to develop, execute, and measure Pay Per Click campaigns using both Google AdWords and Facebook Ads.

More importantly, you will also learn how to maximise your budget while maintaining profitability.

Learning Outcomes

By the end of the course, you will:

✓ Be able to plan campaign objectives and develop a branding or profit-driven PPC strategy.
✓ Have sufficient knowledge on how to set up and run a Google AdWords search, display, and remarketing campaign, and Facebook ad campaign.
✓ Be able to analyse PPC metrics and identify key potential areas of improvement and optimise accordingly.

Course Outline

Facebook Ads
Module 1: Introduction to PPC
Module 2: Facebook ad campaign objectives
Module 3: Defining your audience
Module 4: Creating successful Facebook ads
Module 5: Facebook bidding strategies
Module 6: A/B splitting
Module 7: Facebook ad analytics

Google AdWords
Module 1: Introduction to Google AdWords
Module 2: Creating a Google AdWords Search, Display, and Remarketing campaign
Module 3: Keyword match types
Module 4: Keyword research
Module 5: Creating engaging ads and best practices
Module 6: Creating effective landing pages
Module 7: Google AdWords analytics

Course Fees & Funding Options

Course Fee  $500
Course Fee after 40% PIC grant*  $300

*For SMEs with minimum 3 employees. More info on SkillsFuture Funding here.

Frequently Asked Questions

Upon completion of this module course under WDA funding, students will receive Statement of Attainment (SOA) Certificates from WDA. The details of SOA of each module are given below.
IT-NMM-401S-1 : Install and configure a Switch
IT-NMM-402S-1 : Install Switches and Multi-Switched local area network

Upcoming Classes

1 - 2 Dec 2016 (10am - 6pm)

Course Reservation Form

Select a Course Date to Reserve Your Seat

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